Animation Drives Engagement

animation drives engagement

Bring Your Digital Marketing to Life

Are you looking to drive engagement with your customer? Do you have a product or a message that you need to explain or promote? Are you in need of content for social media? Or a presentation that needs to come to life?

Animation can create an engaging, fun and educational experience for your users. Your product and message will be more memorable and sharable, and will keep visitors on your page longer. Video is 12x more likely to be shared than links and text combined. Animation can cross media, from television, to social media and youtube, banner ads and websites. Complex processes or ideas can be relayed quickly, and products explained more easily than with static photography.

YouTube is the second only to Google (who owns YouTube) in search. According to searchengineland.com “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”

According to invodo.com “Marketers who use video grow revenue 49% faster than non-video users.” and 64% to 85% more likely to buy a product after watching a video about it.

This article on marketingtechblog.com shows how explainer videos increase inbound marketing effectiveness by converting visitors into leads and leads into customers.  85% of online shoppers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

There are many different types of video animation, and it may be less expensive than you think. Consider whether you can afford custom illustration, video or photography.  Also whether 3D, 2D or whiteboard is the way to go. The use of stock images to tell your story and a more simple animation style will greatly reduce the cost and may be just as effective.

Millennials increasingly rely on videos for entertainment and instruction. No matter what style of animation you choose, it’s become clear that animation as a marketing tool is not only here to stay, but will grow in importance in coming years.

If you want to find out how animation can help deliver your message more effectively, leave us a note in the Comment section below or contact us here.

According to searchengineland.com “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”

According to invodo.com “Marketers who use video grow revenue 49% faster than non-video users.” and 64% to 85% more likely to buy a product after watching a video about it.

This article on marketingtechblog.com shows how explainer videos increase inbound marketing effectiveness by converting visitors into leads and leads into customers.  85% of online shoppers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

There are many different types of video animation, and it may be less expensive than you think. Consider whether you can afford custom illustration, video or photography.  Also whether 3D, 2D or whiteboard is the way to go. The use of stock images to tell your story and a more simple animation style will greatly reduce the cost and may be just as effective.

Millennials increasingly rely on videos for entertainment and instruction. No matter what style of animation you choose, it’s become clear that animation as a marketing tool is not only here to stay, but will grow in importance in coming years. Check out our post YouTube Too, Use YouTube to Improve Your SEO.

If you want to find out how animation can help deliver your message more effectively, leave us a note in the Comment section below or contact us here.

2018-01-10T21:09:58+00:00December 14th, 2016|0 Comments

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