Mobile Users Use Search for Local Businesses

mobile searchMobile Friendly = Customer Friendly

If your site’s not mobile-friendly, you may be losing customers and sales to your competition.

The latest post from “Think with Google:” “82% of smartphone users say they use search to find local businesses.

Also:

…being there on mobile can drive big results and build a competitive edge for your brand.

And here’s what smartphone users are searching for:

  • 54% Business hours
  • 53% Directions to local store
  • 50% Local store address

So not only should your site be mobile-friendly, it needs to serve up the information users are looking for. It might make sense to forgo an image on your mobile home page so your store’s information is “above the fold” and easily accessible.

Depending on how your site was built, it may be as easy as updating your template to a responsive design template. Google favors responsive design in their search results, so maybe it’s time to bring your customers in the door through their phones.

According to Marketing Land:

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark.

According to Search Engine Watch, “Mobile Exceeds PC Internet Usage for First Time in History” Google’s research shows:

  • 18% of local smartphone searches led to a purchase within a day compared to 7% of non-local search.
  • 50% of consumers who visit a store within a day of their local search come from smartphones and 34% from computers or tablets.

According to Google:

How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

It’s time to take a look at your website and make sure you are giving your customers what they need and your business a competitive edge when it comes to mobile search.

Please share your experiences and comments.

2017-10-09T22:03:47+00:00December 1st, 2015|0 Comments

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