They only love you for your content.

No matter how many people find your website, without high quality, useful content, they won't stick around. The most important thing for search engine optimization (SEO) is to have a site that’s well designed and well written. We call this “user friendly” with “quality content”. It is important to have a content strategy in place and mapped out before design and production begin. A content strategist will also use keywords that work well within the copy to enhance search engine optimization.

Also, the user experience needs to be considered – a site that delivers the information the user is looking for and is easy to navigate. This includes the call to action to direct the user to buying your product or service. Ideally the information or product will be one click away.

If you do want to do-it-yourself, remember to always put the needs of the user first.