go-google2Gotta go with Google

Google’s Webmaster Central Blog recently announced that they will be expanding their use of mobile-friendliness as a ranking signal.

Here is an excerpt of the article:

More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test.
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.


Responsive websites are built to respond the size of the viewport. So they can be viewed on anything from a large flat-screen TV to a mobile device. The site reads and “responds” to the device the user is visiting from and adusts the layout accordingly.

There’s more information in the article from TechCrunch.

See our posts Responsive Design and Mobile First, Responsive Web Design for Mobile and Responsive Website or App? for more detailed information on responsive websites and how they work for mobile.

How mobile-friendly is your site?

Use the Google link Mobile-Friendly Test and share your results.