Make SEO SOP ASAP
Clients are always asking us what basic SEO techniques we use. Here are best practices for search engine optimization on all of our websites.
1. Set up a google analytics account and submit a sitemap when a website goes live.
2. Create search-friendly-urls. This means the address of every page should be descriptive words separated by hyphens.
3. Create descriptive page titles. See google’s webmasters’ blog.
4. Create good meta descriptions. See google’s webmasters’ blog.
5. Use keywords in headlines and subheads (h1, h2, h3 tags). Keywords are the words your customer will be using in their search for your product or service.
6. Create backlinks from relevant sources.
7. Use social media.
8. And probably the most important – great content that’s well organized and relevant.