First you must delete.
That is my mantra for all of my design communications. Less really is more. Think of your user/customer/client first. They are short on time and want to find what they are looking for fast and easy. To do that you need:
- Copy that’s short and to the point
- A visual hierarchy that guides users through your website and delivers your goods/message in the easiest, most user-friendly way possible
- Effective calls to action
- Bulleted information
- Strong type design
Doing that helps your customer feel good about using your website and buying your product. It’s all about the user experience.
If your customer arrives at your website, but gets frustrated by the process, they will bounce and go elsewhere.
Here’s a thoughtful blog post on Becoming a More Thoughtful User Experience Designer. A quote from this article:
“It’s often said that good design disappears because it’s not in the way. I would say that amazing design also disappears but peeks out every now and then to make someone smile.”
Essentially, make the process of using your website easy and fun. If you leave your customers with a positive impression, they make come back!
Have you seen any websites that do a particularly good (or bad) job with their user experience? Please share them in the comments below and let us know what you love (or hate) about them.